Roberta Guise

Founder and President

Roberta Guise is the founder of FemResources, a start-up nonprofit whose mission is gender equality in the tech workforce and advancing women’s careers in technology and engineering through helping tech talent become job ready. She’s well-known in the San Francisco women’s policy community as a fierce advocate for women, families and children. She’s an accredited delegate and speaker who represents San Francisco at the UN Commission on the Status of Women annual meeting at the UN. In 2016, she led a panel of technologists and refugee experts in an interactive discussion on how to use technology to help Syrian refugee girls.

Roberta Guise is also a trusted marketing and PR advisor to experts, small business owners, authors and leaders of nonprofits. Through her consulting practice, Guise Marketing + PR, she helps business leaders focus on what will make their business grow, be visible where it matters, and make the world a better place.

She’s an award-winning marketer and videographer who specializes in guiding women on how to break the rules and be known as acknowledged authorities and thought leaders in their fields of expertise.

Roberta’s opinions have been published in the San Francisco ChronicleSacramento BeeBusinessWeekFortune magazine, and the Wall Street Journal.

If you find yourself near the cove at Aquatic Park, look into the water as you’re likely to see Roberta swimming there at any time of the year.


Bios for Directors Gidget Pugh, Elisha Lahiri and Carissa Yao will be up shortly!

Tom Minczeski/

Tom Minczeski/

Johnnie Williams


Johnnie is the Founder and Director of the UpGrade Computer Science program. UpGrade is a community college based program focused on creating a diverse and sustainable technology training pipeline. UpGrade prepares diverse high school and college students for technology and data driven careers. The program has supported 125 students in 3 years and worked with students from 31 local high schools. UpGrade includes a hands-on curriculum centered around the Raspberry Pi micro computer, computer science fundamentals, web-design, computer programming, and data analytics. The program also has a supplemental financial literacy curriculum, and includes guest speakers, visits to local technology companies, and internship placement for eligible students.

Johnnie was previously the Apprenticeship Director at #YesWeCode, where he developed apprenticeship programs and sourced engineering talent for numerous companies in the Bay Area. He successful created apprenticeship programs and placed diverse engineers with jobs at technology companies during his time with #YesWeCode. He worked with companies of all sizes from 20 person start-ups to large multi-national corporations. Johnnie organized numerous engagement events with human resources personnel, hiring managers, engineers, and potential candidates for employment. Johnnie also worked directly with various education and training providers including community colleges, coding bootcamps, and community based organizations. Johnnie represented #YesWeCode at the ApprenticeshipUSA White House Summit, where #YesWeCode was recognized by the Department of Labor as a national leader in tech diversity and apprenticeship program development.

Johnnie is also a faculty member at Laney College in Oakland, where he teaches courses in the computer information systems department. Prior to working at Peralta, Johnnie worked as a programmer for start-up companies that were pioneering innovative technologies such as biometric verification and smart card technology. He has also worked as a programmer for a leading video game company. Johnnie was born and raised in Oakland and graduated with a degree in Cognitive Science from Occidental College in Los Angeles.

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Alexis Rachel


Alexis Rachel is a User, Service, and Design Researcher who works with organizations focused on the greater good to help ensure individuals have meaningful experiences with both their digital and in real life presences. She fervently believes that channeling empathy and kindness is critical to this endeavor.

Alexis knew at a young age that she would have a rich and varied worklife. She has held a variety of careers, ranging from Contracts Administration; Graphic Design, Art and Creative Direction; Systems Administration; UI and UX design; to finally landing in Research.

Alexis has founded or co-founded several successful businesses, including LXS Creative, and io intermedia. She holds a BA in Psychology from California State University supplemented with Computer Science and Fine Art.